If you have been on Instagram lately, you may have noticed a drop in your engagement: meaning less likes. You may also have noticed that your feed is no longer in chronological order. You see someone’s post from 2 hours ago and then another post from 5 days ago — it makes no sense!
Instagram’s new algorithm has many people losing their patience and hope, but I have been experimenting to try and find what works. The two things that seem to have a positive impact are:
- Cleaning up your instagram
- Being more active
When I first started my blog a month ago, I had almost 1,100 followers on Instagram (I use my personal account for my blog). Even though I had that many followers, I was getting anywhere between 150 and 250 likes on each picture. If you calculate that out, that’s an engagement rate of 13.6%-22.7%. Which isn’t bad, but it wasn’t getting me anywhere with the new algorithm in place. Every day I was getting less and less likes on each picture.
I decided it was time to get serious about my Instagram game.
So I started with a massive Instagram cleanup
I used this app called Cleaner (for iPhones), where I was easily able to go through all my followers and those I followed and clean them out. “Cleaning them out” means deleting people who:
- Have no profile pictures
- Never post anything or like anything (are inactive)
- Ghost followers (accounts that follow a TON of people but don’t do anything else), and
- Non-followers (people you follow but don’t follow you back – except for those whose content you really enjoy)
**NOTE with the Cleaner app, you get 50 free actions (blocking, unblocking, unfollowing, etc.) but then you have to upgrade. I decided to upgrade because I had to do a huge cleanup and would use it more than once.
After cleaning up my following, I ended up with 574 followers… I know… that’s HALF of the followers I had before. My boyfriend thought I was crazy, but it has honestly made a huge difference.
Remember how I said my likes were going down every single day? Well the last post I had with 1000+ followers, had 118 likes. After the massive cleanup, my posts ranged from 118-199 likes. BUT, this number was now based off the 574 (and growing) followers. This equals out to 20.5% – 34.6% engagement!!
At this point in time…
I also started “engaging more” by:
- Liking more posts
- Commenting on other people’s posts
- TRYING to post once a day (even though it’s difficult!)
In Instagram’s case it is not about how many followers you have — but the level of engagement you have. Meaning, you need to engage more with others, and clean out your Instagram to have more people engage with you.
**UPDATE (I even stopped posting for about a week, and I am still gaining followers every single day — I honestly don’t know how.)
I now try to cleanup my Instagram once a week or every two weeks to make sure I keep my numbers fresh and engagement high.
Overall, I would say cleaning up my Instagram following has made an incredible improvement to the number of likes on each post and my number of followers as well. I completely 100% recommend it!
Have you tried cleaning up your Instagram?